Nipsey Hussle: a promising career and grand plans, cut short
Two days before this year’s Grammy Awards, the late Nipsey Hussle took me on a tour of the small strip mall on West Slauson Avenue in Los Angeles where he earned his name as a youngster. He’d opened his
In a cruel twist, Nipsey was gunned down in that very parking lot yesterday, bringing the mortal chapter of his story to a close. He was 33 years old. Almost immediately,poured in from famous friends ranging from Rihanna to John Legend. News reports flooded in, too, focusing more on how he died than what he’d been working on just before his passing. Although some mentioned the Marathon store, the fact that Nipsey had just bought the block seemed to go relatively unnoticed.
But Nipsey’s focus eventually turned to music—and creative ways he could monetize it when his career as an independent artist started to gain momentum. In 2013, he decided to press justfor $100 apiece. Jay-Z bought 100, and Nipsey plowed the profits into his own record label, All Money In.at the time. “And it’s possible to monetize your art without compromising the integrity of it for commerce.”
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