For Republicans, winning Hispanic voters will be a bigger fight than South Texas:
His campaign said they are confident that their message is resonating with Hispanic voters regardless of where they live in Texas.
Republicans acknowledge that Hispanic voters in South Texas appear to be leaning their way more quickly than elsewhere. But Republicans are already in power across the state, they argue, and even a small shift in the Hispanic vote makes the GOP more secure, while creating cause for alarm for Texas Democrats.Tarrant County has experienced rapid growth since 2000. That growth was driven by a huge increase in Latino residents, who went from 20% to 30% of the county population during that period.
Virginia Murillo, 45, said she used to vote for Democrats in part because she was following the lead of her parents, who emigrated from Mexico. During the COVID-19 pandemic, Murillo, who has owned the Straight Edge hair salon in Fort Worth for 14 years, began questioning that allegiance. She said Republicans appeared to better understand the needs of small businesses struggling with operating restrictions.
Ricardo Avitia at his brother Rudy’s barbershop, The Barber, in the South Hemphill Heights neighborhood in Fort Worth.Ricardo Avitia, 43, said he worries the Democratic Party takes Latinos for granted and does not do enough to ensure they can grow their own political power. Ramirez said he does not focus much on his Hispanic identity in the majority-Anglo precinct and said his campaign pledge to ensure infrastructure keeps up with the county’s rapid growth is broadly appealing to voters there. He acknowledged that Democrats have historically captured the majority of Hispanic voters but he said the Republican Party’s social and economic principles may be a better fit for their values.
But there is a more timely theory, too: Republicans are engaging South Texas more than ever before, and their investment this election cycle — well into the eight figures — is paying off.of likely Hispanic voters in Texas so far, with 625 respondents, found that “Brownsville/McAllen” was easily the most competitive region in the governor’s race, with O’Rourke leading Abbott by 11 points there.
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