Ford Dealers Now Have Until Dec. 2 To Decide If They'll Invest Up To $1.2 M On EVs | Carscoops carscoops
wants to ensure that dealers who do sell their EVs are well-educated and equipped to do so. To that end, it’s offering two different levels of EV buy-in that dealers can choose from. Notably, neither option will be inexpensive for the dealers in question.The first level is called Model e Certified and Ford estimates that dealers who select it will need to spend up to $500,000. That money will go towards EV infrastructure at the dealership itself.
Conversely, those who go for the second-tier, Model e Elite, will have access to EV inventory, demo units, and a guaranteed allotment each year. Of course, they’ll need to spend up to $1.2 million for the privilege. That includes ensuring that the dealership has at least two DC fast chargers and one that’s specifically for customers.
Moving the deadline back provides more time, especially for dealers who are torn by this decision, and at the same time, it more closely aligns with. It’s noteworthy that dealerships that offer both Ford and Lincoln products will be required to invest in both programs as opposed to one or the other. Ford has made it clear in the past that it won’t force any dealership to make the change or buy into the program. The exclusive benefits for dealers who opt in begin on January 1, 2024.
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