While Ford will stick with franchised dealerships instead of a Tesla-like direct sales model, dealers that opt into the Model E business will also have to agree to non-negotiable pricing.
Dealers can also opt out of becoming Model E certified, meaning they won't be able to sell electric passenger cars in the future.
Those that opt out by October 31 will have discontinue electric car sales effective January 1, 2024. Dealers will have another opportunity to become Model E certified, but then won't be able to sell electric cars until January 2027.
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