Beloved by everyone from Lizzo to Justin Timberlake, the brand's light-weight Hydrow Wave rower now offers colorful options.
, which now has some news of its own. The Boston-based company, which was founded in 2017 by former US National Rowing Team coach Bruce Smith, has become a bit of a social media darling owing to mega-celeb fans and investors ranging from Justin Timberlake and Lizzo to Kevin Hart and Khloe Kardashian.
While the Hydrow may be intended to help folks keep in shape, design, says Smith, has always been a crucial component of its DNA. The new Wave model, Smith explains, took some 14 months to design and develop. The key challenge was to devise a product that people not only wanted to use to work out, but also to display in their home so that the machine, as Smith puts it, “didn’t become just another piece ofThe new color options mimic the natural environments presented on Hydrow rows.
The new color options are an eye-catching response to the sector’s heavy reliance on basic black or gray. Smith says there is nothing wrong with those tones, which reflect the look of the conventional on-water rowers that athletes have relied on for years. But adding bursts of color elevate and personalize the rowing experience, so that you can sit on the rower that suits your personality as our world-class athletes and instructors take you around the world,” Smith says.
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