MONZA, Italy: The Renault Formula One team will be renamed Alpine F1 from 2021, competing in French colours to showcase the carmaker's sportscar ...
MONZA, Italy: The Renault Formula One team will be renamed Alpine F1 from 2021, competing in French colours to showcase the carmaker's sportscar brand, new company CEO Luca de Meo announced on Sunday .
"The car will be representing the historical colours of French motoring with the blue and Tricolore." The Renault group revived the Alpine brand and its two-seater models in 2017, updating a classic design which hit a peak in the 1960s and 70s.Pricier models like the Alpine could help improve the group’s longer term profitability, with De Meo saying last week that Renault's 'centre of gravity' had to be more upmarket.
"Even if Renault is a glorious brand, the fit within the Formula One world of Alpine can be even better," added De Meo."I believe that Formula One should be a championship of constructors with brands that make people dream."
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