Founder behind historic China bicycle bust starts over in NYC

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Founder behind historic China bicycle bust starts over in NYC
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Founder behind Chinese bike-sharing startup Ofo starts over in NYC

The limited edition Purple Rain cold beverage arranged at About Time Coffee in New York, US, on Tuesday, May 9, 2023. — In February last year, a tiny coffee store with red neon signs opened at Gramercy Park, one of the most idyllic neighborhoods in New York City. The shop, labeled, soon spawned four other prime locations in downtown Manhattan, peddling iced boba coffee that’s suddenly a trend on TikTok and Instagram.

“We have a proven model from China,” About Time Chief Executive Officer Marian Chen said in an interview. “We sell coffee that tastes better but is cheaper than Starbucks.” The aggressive pricing appears to be winning over younger customers. On a recent Thursday afternoon, at least seven students from the nearby Baruch College hit the Gramercy store in 15 minutes.

Some American consumers have grown wary of tech-focused coffee companies that are fast altering the streetscape. Brooklyn-based Blank Street Coffee, backed by General Catalyst Partners and Tiger Global Management, has exploded into dozens of locations in New York City two years since its inception.

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