Fox's head of ad sales Marianne Gambelli says the focus on live sports and news will mean minimal disruption from current market turmoil.
“Our portfolio leans into live, live news, live sports, a very precise amount of entertainment and then Tubi, for which growth has been explosive over the past year,” Gambelli toldin an interview. “So obviously we’re bringing that to market as a very important product for us. And to monetize that growth as sort of like a digital always-on platform.”
And Tubi is also particular focus. With the linear TV ad business struggling across the board, streaming ads continue to be up on a year over year basis as brands embrace the more precise targeting and automated buying.
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