Listeners are awash in free content, but podcasters face likely trouble ahead if the growing industry stays hooked on advertising revenue
I’ve been a podcast listener for years, ripping through episode after episode as I battle traffic, play handyman or exercise. Wondery Inc. podcast network’s “Business Wars,” Guy Raz’s “How I Built This” and Phoebe Judge’s “Criminal” top my playlist.
The podcast’s greatest virtue is that it is free. I’ve spent thousands of hours listening and dished out all of $7.99 on my habit. I don’t recall ever buying a service...
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