These products are going to change the postpartum care game for good.
Image Source: POPSUGAR Photography / Alessia Santoro
"You're expected to tend to a newborn in between concocting ice remedies from the incontinence and burn relief aisles of your local drugstore while perched on a wee-wee pad."begins with a woman's lack of knowledge and ability to prepare for what's really about to go down. The intimidation factor — before, during, and after — is debilitating," Chelsea said in a press release.
And Chelsea backs every single one of these products, which are now available at Target, Amazon, and BuyBuy Baby."I tested every single product myself during my third vaginal delivery and recovery to make sure we nailed it," says Chelsea."And we did." Read more about each product in the Frida Mom line below, and see clips of Chelsea's first birth — back before she knew how much change she would bring to postpartum care — in the line's introduction video above.
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