It's no secret Elon Musk's social media platform has been struggling financially. Maybe cannabis ads could be the green boost the company needs.
Previously, Twitter—like most tech giants—barred ads directly relating to recreational or medicinal marijuana. Now though, the company is taking a different tack. It will allow authorized advertisers to promote informational and brand-specific ads, according toThere are still limitations. These ads can’t, for instance, directly promote the sale of specific products, but could theoretically highlight company names and product uses.
Other remaining restrictions include that cannabis companies can’t target users under 21, that advertisers must still comply with local laws, that ads can’t make false health claims or other misleading assertions, that ads can’t show people “under the influence,” that promos can’t encourage cannabis transport across state lines, and that weed companies can only target jurisdictions in which they’re licensed.
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