.FRSHCompany's Harry Maldonado (harry_Frsh) discusses creating fashion trends, the company's most popular pieces & more.
have established themselves as fashion icons. But, to captivate the audience, they all need a mastermind with their same vision. , became the real vision for urban acts. "In Puerto Rico, the exclusive lines always were surfer-style clothes, because of our location and life style, and there was nothing dedicated to the urban genre" tells Maldonado to Billboard. "Now the story is different, the trends have changed. It's all more casual, the colors are more vivid and urban.
Billboard reached out to Maldonado who explained how he became an important fashion asset within the urban genre and gave us exclusive tips on what pieces are hottest to use.I had this idea since I was in high school. I always looked at certain pieces and thought different and unique and always had that vision. My parents had a business and I learned a lot from them. They worked their materials with factories outside of Puerto Rico, specially South America.
Now, the jacket that Daddy Yankee used on the 2017 Billboard cover with Luis Fonsi is one of your creations. How did you feel to see an icon like Yankee supporting your brand?jacket was designed exclusively for Daddy Yankee because he is from that neighborhood. One day I found him at the beach. I had met him before, but I was surprised that he knew about my brand. You know, he supports local products . I told him that I wanted to create a special piece for him, he was excited.
The Santurce Bomber Jacket - Inspired by the city of Santurce and our national hero Roberto Clemente.
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