The Ukrainian government's communications strategy has proved important in both rallying morale and helping the country secure key military aid as the war has progressed, experts and analysts say.
, means the war is now dragging into its third month. Through it all, Zelenskyy has been the face of Ukrainian resistance – addressing his people on social media daily, as well as parliaments and leaders around the world.
"The very first weeks of war were very dark times where there was a lot of anxiety and uncertainty about Kyiv, whether it will be able to stand Russian assault," she said."And that voice of Zelenskyy, almost like it was breaking that darkness, gave a communication channel to the world." "We are all here. Our military are here, as are our people and whole society," Zelenskyy said in one of his
It's a style which now seems familiar, but at the time was a clear indication that the current Ukrainian government had appreciated the importance of wartime messaging, according to David Patrikarakos, a contributing editor at the online magazine UnHerd and author of the book"War in 140 Characters: How Social Media Is Reshaping Conflict in the Twenty-First Century."
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