SINGAPORE: Having no plans to launch her own business, Norhidayah Sabri admitted that she could not have “envisioned” herself in that position.
In 2018, however, everything changed when Hidayah’s mother-in-law prepared a pot of teh tarik to welcome her friends who had come to visit soon after the birth of her second child.
Teh Tarik Shus Bro was one of the numerous Singaporean enterprises that had to find methods to innovate and adapt as a result of the pandemic’s prohibition on large social gatherings and festivities. Due to the COVID-19 regulations that prevented people from meeting, many customers started ordering the boxes and pouches as presents for their friends and family.
“We precise measurements for everything because we also needed to make sure the quality remained consistent throughout, and it hasn’t changed since.” However, her family sometimes helps out with Teh Tarik Shus Bro’s deliveries when she doesn’t have enough drivers.
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