Relatable, educational and bite-sized content served through community creators are empowering teens on the platform to take better care of themselves, and know when and where to seek help. Read more at straitstimes.com.
global safety campaign where content creators from the region highlight the importance of being kind online.“The easily-digestible and lighthearted nature of TikTok makes the content engaging for youths,” says Ms Loi.A content creator in this space is local youth-oriented non-profit organisationWhile it has been helping youths since 2018, the organisation’s TikTok initiative is its first foray into short-form video content.
“TikTok has great programmes and policies in place to support mental health content,” concurs Mr Low. “And they were also keen to support our work on their platform.” “After graduating from the programme, I felt I could do more in the area of encouraging help-seeking. Many are increasingly aware of avenues where they can seek help, but hesitate to take the first step because of concerns about stigma, costs and confidentiality,” he says.
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