Calista Wong, a former Singapore Airlines stewardess, left her high-flying career to run her home-based bakery, Wkndbakes, full-time. Her decision was motivated by a desire for a more family-centric life, allowing her to spend more time with her ageing parents, two dogs, and prepare for her wedding. Despite the challenges of entrepreneurship, she finds fulfillment in her new career, driven by the support of her customers and her passion for baking.
Calista Wong, a former Singapore Airlines stewardess, made a significant career shift in December 2023, leaving her high-flying job to focus on her home-based bakery, Wkndbakes.
Her decision was driven by a desire for a more family-centric life, allowing her to spend more time with her ageing parents, two dogs, and prepare for her upcoming wedding. Despite her love for flying, the demanding schedule of an air stewardess left her with fewer than seven full days in Singapore each month, causing her to miss important family and personal milestones.
Calista reflected that while she enjoyed her time as an SQ girl, she felt it was time to move on to the next chapter of her life, one that would allow her to balance her personal and professional commitments more effectively. Calista's passion for baking began in childhood, when she would bake treats with her elder sister for family and friends. The Covid-19 pandemic provided an unexpected opportunity for her to turn this passion into a business.
During this time, she and her sister baked brownies, packed them with handwritten notes, and delivered them to loved ones. What started as a casual hobby quickly grew through word of mouth, leading to small orders and the eventual launch of her bakery, initially named Huarantine. Even when the aviation industry resumed normal operations, Calista continued her home-based business, albeit on a smaller scale, with her mother assisting when she was not in Singapore.
She later rebranded to Wkndbakes, focusing on weekend orders and expanding her menu to include cheesecakes, brownies, and experimental 'flavour drops'—new brownie or cake flavours introduced periodically to gauge market interest. Running a home-based business comes with its own set of challenges. Calista initially had support from her sister and mother, but her sister's marriage and move-out left her to manage most of the baking and marketing herself.
She often works late into the night, balancing orders with her personal life. External pressures, such as her dog's sudden paralysis and spinal surgery in February, added to her stress. Despite these challenges, Calista remains committed to her business, driven by the encouragement of her repeat customers who share photos of their families enjoying her bakes. Her journey from a stewardess to a full-time baker highlights the sacrifices and rewards of pursuing a passion-driven career
Career Change Home-Based Business Baking Singapore Airlines Entrepreneurship
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