Launching direct-to-consumer Tuesday, Function of Beauty’s Styling Primer is a lightweight priming mist that retails for $29 and is customizable in its level of hold, styling goals and fragrance, including a fragrance-free option.
’s chief marketing officer Marianna Trofimova. “We’re very particular about where we go — the first consideration we ask ourselves is, ‘What is relevant to the consumer?,’ because customization is truly an answer to unmet needs in the market.”
The information that Function of Beauty gathers from consumers informs its approach to customization, which includes popular formula combinations and tuning into consumer feedback. While the Function of Beauty’s roots are in hair care — which still composes the majority of the brand’s business — the business has debuted both body care and skin care products in 2020. , in 2021, marking its first acquisition.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘RHONY’ Season 14 cast announced at BravoCon: Meet the seven new ‘Housewives’Bravo revealed in March that it was rebooting “RHONY” and launching a “Legacy” version of the show featuring Big Apple-based alums from its original run.
Read more »
LiveArtX's Seven Treasuries NFT Collection Stolen, Exploiter Breaks Floor PriceNFT platform LiveArtX was exploited on Monday with the attacker gaining access to its treasury wallet and stealing 197 NFTs. By parikshitm899
Read more »
Westminster Public Schools students at weekend house party shooting where one killed, seven injuredSeveral Westminster Public Schools students were at a party over the weekend where one person was killed and seven other people were injured in a shooting, WPS Superintendent Dr. Pamela Swanson sai…
Read more »
Seven arrested in connection to San Jose underground casinoOne of the arrested casino operators was linked to a previous stabbing incident that took place at the underground casino, authorities said.
Read more »
'Sexy Casual' Latin Restaurant Joy by Seven Reasons Opens in Chevy ChaseSexy and casual are two of our favorite words. Say less 💅
Read more »