Funko is hard at work on its first-ever console game, which the CEO of the fan-collectibles company says will feature the “mixing” of characters from multiple popular IPs transformed in…
is hard at work on its first-ever console game, which the CEO of the fan-collectibles company says will feature the “mixing” of characters from multiple popular IPs transformed into the brand’s iconic Pop! format.
For reference, Funko has long worked with “not young” brands like Marvel, DC, Disney, Star Wars and Harry Potter — just to name a few. “We’re thrilled to be working with those guys and we think that this is our first opportunity to really create content with our IP, which is exciting,” Pearlmutter added.
“will feature a variety of in-store exclusives from Funko’s Pop! and GOLD lines, and an assortment of products across sports, music, anime, movies, television and more.“Sports, music, concerts, events — there’s so many different opportunities to take advantage of that location,” Pearlmutter said. “And we think that the focus on sports and music will really help us drive that brand and help us bring more eyeballs to who we are in these categories that we think we’re under-penetrated in.
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