The ongoing and ever-growing need to connect accomplished artistic works with sophisticated viewers has given rise to a new and altogether idiosyncratic new post within the XR ecosystem – the impac…
to preview a white paper outlining her organization’s campaign for the immersive doc “On the Morning You Wake .”
In order to make the project accessible across any number of venues, Ternasky-Holland wanted to keep the project as scalable, flexible and transportable as possible, putting together travel kits that included four VR headsets and the necessary extensions that could fit inside small Pelican cases. On site, the team conducted pre- and post-experience surveys to gauge audience reaction and investment.
Set to be published later this month, the case study also found that participants reacted more strongly to the 3D immersive version of the film than an otherwise similar 2D animated iteration.
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