Gap has named Mattel's chief operating officer, Richard Dickson, as its top boss after a year-long search, betting on the executive's success in turning around the Barbie brand to revive the struggling apparel maker.
chief operating officer, Richard Dickson, as its top boss after a year-long search, betting on the executive's success in turning around the Barbie brand to revive the struggling apparel maker.
Dickson, who joined Mattel over two decades ago, revived the Barbie brand by adding more diverse fashion dolls and in his current role was also responsible for franchise management. Gap has wrestled with weak demand for its casual attire as customers pulled back on discretionary spending while its stock has lost about three-fourths of its value since hitting a 2021 high of $37.63.stepped down as the company's CEO last July after a tenure marked by fashion missteps at the Old Navy brand, supply chain snarls and decades-high inflation that derailed a potential sales recovery following the pandemic.
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