Gartner has identified the top trends that will impact CMOs in 2023, as marketing leaders seek to drive growth in a volatile environment. Read more here: GartnerMKTG
. “In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead.”, customer demand and buying behaviors will fluctuate unpredictably.
, including browser cookie deprecation and new privacy features in iOS and Android, are also making proven digital marketing tactics obsolete.to provide mutual value on digital channels throughout the full cross-channel journey,” McIntyre said. “Enhance the effectiveness of digital marketing by seeking opportunities for personalized engagements that genuinely help customers throughout their end-to-end customer journeys.
A March 2022 Gartner survey of 405 senior marketing leaders found that those who describe their approach as “independent” outperform self-described “collaborators” on annual revenue targets by almost a quarter. While marketing leaders believe they should take a collaborative approach in theory, those who do in practice are less likely to exceed their customer acquisition goals.
“CMOs must adapt team structures and skills to advance new cross-functional operating models. Streamline operations, establish common key performance indicators , and orchestrate messaging throughout the customer experience for greater effectiveness of marketing, sales, and other customer-facing teams,” McIntyre said.
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