Gary Vaynerchuk started his entrepreneurial career with an online wine business. Now he wants to turn that experience into a new consultancy and shake up e-commerce.
VaynerCommerce charges on a per-project basis. Its fees start at $50,000 for a "commerce transformation audit" and go up to $150,000 for a Shopify Plus build and $250,000 for end-to-end growth and tech engagement. Retainers are also available.
"We're getting bombarded with requests from companies big and small on how to navigate these waters," he said.Vaynerchuk sees business coming from two places. First, there are direct-to-consumer startups that emphasized short-term sales to justify big rounds of venture-capital funding but have no customer loyalty and now face a dried-up funding market.
Then, there are established food and beverage companies like those VaynerX already works with, including Pepsi, that need to figure out how to sell directly to costumers so they aren't entirely dependent on e-commerce giants like Amazon and Walmart for online sales.
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