GE is using the unusual ad campaign to tell the tale of three new companies it's spinning out.
Photo of GE's cover wrap on top of NYT paper it sponsored on December 6th 2022, Photo: Sara Fischer/Axios
To celebrate the occasion, top executives from The Times and GE met at The Times’ flagship printing press in Queens to watch the papers print in real time Monday evening. For example, one page guides readers through how to create a foldable paper airplane via a visual guide adapted from a book written by Ken Blackburn, a four-time Guinness World Record holder for time keeping a paper airplane in flight."From a media strategy standpoint, if you can create focus, you can talk about focus," said Laura Correnti, a partner at Giant Spoon. "For us this was really about singling GE out as the only message throughout the NYT ecosystem on this day.
The paper will be delivered Tuesday to The Times' 330,000 weekday print subscribers, and will also be available on newsstands.
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