Finding a career that is enjoyable and fulfilling isn’t easy, but I’ve learnt that unexpected fields can offer the best of both worlds.
For event organiser Ash Abdullah , the satisfaction of seeing a project come together is akin to receiving a standing ovation at the end of a theatre performance.Since my childhood, the thrill of performing has been everything to me. I remember the first time I stepped onto the stage at age 10, heart pounding as I made my debut. The rush before going on stage, the bright lights, and the applause weren’t just moments; they were what defined my younger years.
While I was still trying to figure out what I wanted to do, I chanced upon the Diploma in Integrated Events Management course offered by Republic Polytechnic. From a tender age, I would volunteer to help plan and execute events at school and at home, including class fundraisers, sports day, birthday parties and even weddings.
Upon entering the world of Meetings, Incentives, Conferences, and Exhibitions , it became clear to me that MICE, like theatre, takes an entire village to pull off. From those who set the vision for the event, to the marketing teams that spread the word to the right people, and the tech experts who enable everything to run smoothly, every role is crucial.
The recent pandemic for one, provided my team and I the chance to pivot and adapt to the changing nature of conferences. For a client’s new product launch, we learnt how to organise our first hybrid event with an international audience. Due to Covid restrictions, we could only have about 120 people attend the physical event here in Singapore, while another 200 attended virtually from Shenzhen, China.
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