SEOUL - When Ms Jeong Da-eun started looking for work ahead of graduation, she had little interest in Samsung or Hyundai, traditionally the most popular employers in South Korea, put off by stories a
bout their regimented work culture and emphasis on family connections.She's not alone. Messaging app Kakao has been the top pick of university students for two years in a row in a"dream employer" survey by career portal Job Korea, unseating Samsung and other family-run business empires, or chaebols, that dominated such rankings for years.
"The young leaders at these family-controlled conglomerates are facing trends that require them to be more flexible and open-minded," said Mr Park Ju-gun, head of corporate research at Leaders Index, a chaebol-focused research firm. after serving time in jail for bribery and corruption - returns to a more public role, directing the conglomerate's strategy and reforming its corporate culture, chaebol watchers say. Samsung declined to comment.
As elsewhere, a prolonged pandemic has prompted South Korea's young professionals to reassess their career choices. A Job Korea survey of office workers at major companies in April found that 90 per cent were interested in changing jobs, up from 69 per cent a year earlier. Among the top reasons was dissatisfaction with the corporate culture.
At Hyundai and Lotte, executives are reconsider their focus on family background. The practice of employing and placing people based on family connections was originally aimed at nurturing loyalty and cohesion, but chaebol critics have said it often led to competent workers being overlooked.
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