It's official: Gen Z is the Hustle Generation
either have their own business or are open to starting one. And social media has made it easier than ever to start a side hustle that can quickly become profitable. A survey by Bank of America found that 72% of Gen Z respondents reported having a side hustle, with the majorityNishizaki said that these aspirational changes can be seen even in the youngest members of Gen Z.
Brama also believes that Gen Z has more options on the table than previous generations, and as a result, are embracing them all."We have so many different things that people can do, and it's so much easier to start a business," she said."People will take one of their skills and then create job opportunities from those skills and make so much more money that way, instead of just doing one thing.
"I think if companies are like that, they're just gonna lose the younger generation, because all of my friends have a side hustle of some sort."
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