Whether limiting the airspace for drones or targeting politicians for lobbying, the term refers to building a digital perimeter around a moving target
Earlier this month, Washingtonian magazine revealed the extraordinary lengths to which lobbyists are going in an attempt to target President Donald Trump and those around him, using the latest high-tech tactics in digital marketing.
One consulting firm, S-3 Public Affairs, was reportedly hired by a lobbying group boosting international tourism to use a special kind of targeting to reach Mr. Trump and his aides with digital advertisements. They used “geofencing,” meaning that they created a digital perimeter, or “geofence,”...
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