Germany's Leica Camera AG has distanced itself from a promotional video tha...
FILE PHOTO - The entrance area and the showroom of German camera manufacturer Leica Camera AG are pictured at the Leica production site in Solms, 70km south-east of Frankfurt, September 13, 2013. REUTERS/Kai Pfaffenbach
The five-minute video, called “The Hunt”, includes a dramatized scene in which a photographer runs from Chinese-speaking policemen before capturing the iconic “tank-man” photograph of a protester standing in front of a convoy of tanks to block their path. A spokesman for Leica, Dirk Große-Leege, said in a statement “the video was not commissioned, financed or approved by any company in the Leica Group. We expressly regret any confusion and will take further legal steps to prevent unauthorized use of our brand.”
F/Nazca Saatchi & Saatchi, which previously produced promotional videos for Leica, produced “The Hunt” video and published the video on its Twitter account on April 16.
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