Girl group ITZY (itzyofficial) take K-pop to its avant-garde edges in new single 'Icy': ITZY ITZY_ICY
Five-member girl group ITZY —consisting of Yeji, Lia, Ryujin, Chaeryeong and Yuna—are K-pop’s freshest faces, just debuting in February with the EP. Yes, the title sounds a marketing executive trying to cater to rebellious teens, but the miracle of the music industry is that sometimes the hype machine is right: Itdifferent.
With their latest single, “Icy,” we get more of an idea of what the girls are trying to be and, like clickbait, the answer may surprise you: Along with JYP labelmates Stray Kids, ITZY want to take a pair of squiggly scissors to the streamlined, elegant EDM currently dominating the Korean milieu to create the most eclectic, skronky dance anthems this side of Salt-N-Peppa. With “DALLA DALLA” and now “Icy,” an underlying message appears: ITZY are the prophets of no-holds-barred goofiness.
“Icy” eases us into its bizarro soundscape with a funky guitar riff, squelchy acid bass and future house-inflected skittering clicks, presented guilelessly as if that combo was as ordinary as Neapolitan ice cream. As the song leaves the platform , the sonic references speed up: stuttering trap snare, festival EDM power chords, blaring Timbaland horns, gated reverb drum stabs and a percussive piano note that recalls, of all things, early hip-hop classics like Naughty By Nature’s “O.P.P.
With “Icy,” ITZY reveal themselves to be acolytes of the everything-but-the-sink ethos of late-’80s skronk classics. Several decades worth of sonic references are seamlessly combined for the craziest ride since Neneh Cherry’s “Buffalo Stance.” It’s exuberant, it’s chaotic, it’s unmistakable for anyone else.
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