.Givaudan said it has launched the first artificial intelligence-powered fragrance co-creation service with Tmall, Alibaba’s business-to-business consumer platform, in China.
said in a release Friday that it had launched a “human-machine co-creation service powered by artificial intelligence in collaboration with the Tmall Innovation Centre [or TMIC], enabling customers to realize their olfactory vision with unsurpassed sampling speed in China’s unique e-commerce market.”
“’Creatogether’ leverages the newly updated version of the TLAB 2.0, using data from TMIC’s olfactive culture map and Givaudan’s own AI-powered fragrance assistant, Carto,” Givaudan said. Givaudan explained that those involve the “creative ideation phase, including in-depth research and analysis; olfactive visual exploration; digital fragrance co-creation with AI instant sampling technology; commercialized fragrance submission, and finally, new product validation, launch strategy and marketing plan.”
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