SINGAPORE: When it comes to soft power, Singapore has been found to outperform its neighbours in Southeast Asia, according to Brand Finance Global Soft Power Index 2025.
The city-state has consistently received high marks for ethics and political stability, the report said, having ranked 10th globally for integrity. It is now ranked 11th for safety, up two spots since last year, and 12th for admired leaders, up from 16th last year.
Moreover, Singapore is ranked 12th worldwide as a global knowledge powerhouse. It is also 13th for sustainable urban living and 17th for renewable energy. Singapore took fourth place for ease of doing business and eighth place for future growth potential. Notably, it climbed five spots to 14th place for economic stability and six spots to 17th place for producing well-loved products and brands.
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