The industry crystal ball may be fuzzy, but GM CEO Mary Barra’s future plans clearly include even more EVs and AVs.
Modified Chevy Bolts are already available to be hailed as robotaxis in San Francisco and they will become available in Austin and Phoenix in a few months. Barra says GM got into the AV business early and will continue to press its advantage and goals. The business plan remains on track; she still expects autonomous vehicles to generate $58 billion in annual revenue by 2035.The other competitive area is the software-defined vehicle.
In 2018, GM already started pulling software and hardware engineers together as one team. And as mechanical engineers retired, they were replaced with new talent software engineers in what Barra describes as a seamless transition. She is also seeing an uptick in software engineers who want to work for GM.
The semiconductor chip crisis taught GM to take greater control of critical components in the supply chain. To ensure GM can meet its commitment to sell a million EVs annually by 2025, the automaker has agreements with suppliers of key materials and components. The team is now focused on securing the supplies it needs for volume anticipated from 2026-2030.
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