Android XR reflects Google's comprehensive approach to XR and delivers what the industry has needed for a long time: a platform to rally around for XR empowered by AI.
To say that the road towards a spatial computing future has been bumpy for Google is an understatement. Google has had a long and challenging history with XR, encompassing products such as Google Glass smart glasses and the Google Daydream VR platform. Despite facing numerous obstacles, the company has continued to invest in XR technologies, recognizing their potential to enable advancements in AI; it has also continued to build spatial features into its products across search, maps, and more.
Although convincing developers to build for Android XR might be a considerable challenge considering Google’s past, its initial low-friction strategy appears to align closely with Apple’s approach for the Vision Pro. Both companies aim to simplify application support for 2-D applications using existing apps in their stores; however, Google’s approach to spatial XR apps differs because of its embrace of open standards like OpenXR and WebXR that are familiar to XR developers.
Astra on glasses also offered an impressive experience, notably allowing multi-language interactions and the ability to recall overlooked details visually. While these technologies are currently in the prototype stage, Google’s consistent integration of AI across its XR platforms is apparent. Google’s AI capabilities in XR appear even more credible when compared to Meta’s AI on Ray-Bans, which is less advanced, and Apple’s seeming reluctance to fully integrate Apple Intelligence into VisionOS.
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