Google details its next steps for wiping out Chrome tracking cookies
The Privacy Sandbox API will launch in July’s Chrome release, followed by live testing later this year.Google’s attempt to snuff out third-party web tracking cookies is moving along. The company announced today that itswill be available to all Chrome users in July. In addition, it laid out the next steps for web developers to start testing and integrating the new system later this year.
Anthony Chavez, Google’s VP of Product Management, recommends developers begin preparing for the new system soon after the July API release. Next, the company will let devs simulate Chrome third-party cookie deprecation “for a configurable percentage of their users” starting in Q4 2023, followed by one percent of Chrome users shifting to Privacy Sandbox in Q1 2024. Google is still targeting the second half of next year for the broader deprecation of third-party cookies in Chrome.
“With this milestone, developers can utilize these APIs to conduct scaled, live-traffic testing, as they prepare to operate without third-party cookies,” said Chavez. Privacy Sandbox tries to strike a balance between user privacy and advertising revenue. When platforms block third-party cookies — in what Google has called “a blunt approach” — advertisers can resort to fingerprinting. This system gathers info like IP address, browser fingerprint and other details to profile users for targeted ads. It’s a highly intrusive workaround the ad biz uses when their old money-making avenues are blocked.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Google will start purging inactive accounts later this year | EngadgetIf you have a Google account you haven’t used in a while but want to hang onto, you may want to log back in.
Read more »
Google's latest AI tackles long and costly drug discovery | EngadgetGoogle's Cloud division has launched two new suites aimed at addressing drug discovery while advancing precision medicine..
Read more »
Google Pixel 7a vs Google Pixel 6a: Should you upgrade?ICYMI: How does the Pixel 7a stack up against the Google Pixel 6a? Let's find out!
Read more »
Samsung updates its Galaxy Buds 2 Pro with enhanced ambient sound controls | EngadgetSamsung will start rolling out an update for the Galaxy Buds 2 Pro that will give users more control over how much ambient sound they want to hear..
Read more »
The best microSD cards in 2023 | EngadgetHere's a list of the best microSD cards you can buy, as chosen by Engadget editors..
Read more »
After two years of updates, the HomePod mini is actually pretty good | EngadgetApple's HomePod mini has improved significantly in two-plus years, and that makes it a better deal..
Read more »