Google has disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology.
The AI transition will begin cautiously with the search engine that serves as Google's crown jewel.
Google will take its next AI steps through a newly formed search lab where people in the U.S. can join a waitlist to test how generative AI will be incorporated in search results. The tests also include the more traditional links to external websites where users can read more extensive information about queried topics. It may take several weeks before Google starts sending invitations to those accepted from the waitlist to test the AI-injected search engine.
The potential threat caused Alphabet's stock price to initially plunge, although it has recently bounced back to where it stood when Bing announced its AI plans to great fanfare.
Although people will have to wait to see how Google's search engine will deploy generative AI to find answers, a new tool soon be more broadly available to all users. Google is going to add a new filter called “Perspectives” that will focus on what people are saying online about whatever topic is entered into the search engine. The new feature will be placed along existing search filters for news, images and video.
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