The gradual shift in how Google’s search engine runs is rolling out three months after Microsoft’s Bing search engine started to tap into technology similar to that which powers the artificially intelligent chatbot ChatGPT
MOUNTAIN VIEW, Calif. — Google on Wednesday disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology, a drive that’s in response to one of the biggest threats to its long-established position as the internet’s main gateway.
Bard’s multilingual expansion will begin with Japanese and Korean before adding about 40 more languages. More AI technology will be coming to Google’s Gmail with a “Help Me Write” option that will produce lengthy replies to emails in seconds, and a tool for photos called “Magic Editor” that will automatically doctor pictures.
The AI results will be clearly tagged as an experimental form of technology and Google is pledging the AI-generated summaries will sound more factual than conversational — a distinct contrast from Bard and ChatGPT, which are programmed to convey more human-like personas. Google is building in guardrails that will prevent the AI baked into the search engine from responding to sensitive questions about health — such as, “Should I give Tylenol to a 3-year-old?” — and finance matters.
Alphabet’s shares surged 4% Wednesday after Google’s wave of AI announcements to finish at $111.75, the highest closing price since Bing began melding with ChatGPT in early February.
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