The Justice Department will try to prove Google has been abusing the power of its search engine to stifle competition in ways that discouraged innovation.
The U.S. Justice Department’s complaint calls for a breakup of Google’s ad tech business over alleged illegal monopolization of the digital ad market.during the Trump administration, lawyers from the U.S. Justice Department will try to prove Google has been abusing the power of its search engine to stifle competition in ways that discouraged innovation.
Dozens of state attorneys general, led by Colorado, have waded into the battle and will have a chance to prove Google turned into an illegal monopoly that’s harming consumers. The crux of the Justice Department’s argument will boil down to its contention that Google’s search engine has become like digital air almost everyone breathes, and that it needs to be cleaned up because the company’s tactics have polluted the atmosphere.
Google’s vast legal team is expected to counter that the company has never stopped improving its search engine, executing its original mission to organize the world’s information and make it universally accessible to anyone with an internet connection. From Google’s perspective, the perpetual improvements explain why most people almost reflexively gravitate to its search engine, a habit that long ago made “Googling” synonymous with looking things up.
Despite commanding about 90% of the internet search market, Google argues it faces a wide range of competition ranging from other search engines such as Microsoft’s Bing and DuckDuckGo to websites such as Amazon and Yelp, where people research questions about what product to buy or where to eat.
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