The search engine’s response to the rise of ChatGPT and its ilk is to take an extremely selective approach to what it considers worthy of attention
The search engine’s response to ChatGPT and its ilk is to take a highly partial approach to what it considers worthy of attentionwas truly great. A couple of lads at Stanford University in California had the idea to build a search engine that would crawl the world wide web, create an index of all the sites on it and rank them by the number of inbound links each had from other sites.
As enshittification unfolds, the experience of a platform’s hapless users steadily and inexorably deteriorates. But most of them put up with it because of inertia and the perceived absence of anything better. The result is that, even as Google steadily deteriorated, it remained the world’s dominant search engine, with a monopolistic hold in many markets across the world; “Google” became a verb as well as a noun and “Googling” is now a synonym for online searching in all contexts.
Overhanging all this, though, is the fact that generative AI is already flooding the web with AI-generated content that is good, bad and indifferent. All of a sudden,– “to organise the world’s information and make it universally accessible” – looks like a much more formidable task in a world in which AI can generate infinite amounts of humanlike content.
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