US technology giant Google went on the offensive Monday against an Australian plan forcing digital giants to pay for news content, telling users ...
The landmark measures would include fines worth millions of dollars for non-compliance and force transparency around the closely guarded algorithms firms use to rank content.On Monday it told users in a new homepage pop-up that"the way Aussies use Google is at risk" and their search experience"will be hurt" by the changes.
"But rather than encouraging these types of partnerships, the law is set up to give big media companies special treatment and to encourage them to make enormous and unreasonable demands that would put our free services at risk," the letter states.The legislation will initially focus on Facebook and Google - two of the world's richest and most powerful companies - but could eventually apply to any digital platform.
News media worldwide have suffered in the digital economy, where big tech firms overwhelmingly capture advertising revenue.
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