Google to expand misinformation ‘prebunking’ in Europe

The tech giant is set to release a new campaign in Germany to combat misinformation, using a series of short videos which explain how to spot false claims before people encounter them.

. The timing of the announcement, coming before that annual gathering of international security officials, reflects heightened concerns about the impact of misinformation among both tech companies and government officials.

Meta has incorporated prebunking into many different media literacy and anti-misinformation campaigns in recent years, the company told The Associated Press in an emailed statement. Prebunking comes with its own challenges. The effects of the videos eventually wears off, requiring the use of periodic “booster” videos. Also, the videos must be crafted well enough to hold the viewer’s attention, and tailored for different languages, cultures and demographics. And like a vaccine, it’s not 100% effective for everyone.

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