Grocers across the Midwest are pulling all products distributed by a popular milk brand from store shelves after a shocking video was released on social media that appears to show abuse of young calves at a dairy farm in Indiana. - TODAYShow
“Employees were observed slapping, kicking, punching, pushing, throwing and slamming calves. Calves were stabbed and beaten with steel rebars, hit in the mouth and face with hard plastic milking bottles, kneed in the spine, burned in the face with hot branding irons, subjected to extreme temperatures, provided with improper nutrition, and denied medical attention,” ARM said in a statement accompanying the video.
ARM, which was established in 2010, describes itself as a “vanguard not-for-profit organization, dedicated to eliminating extreme animal cruelty operations worldwide.” After the footage was shared on social media and received fierce backlash from hundreds of commenters, grocery and convenience stores — including Jewel-Osco, Tony’s Fresh Market and Family Express — began pulling Fairlife products from dairy aisles.
Fairlife milk products are available nationwide. The milk, which is ultra-filtered, is free of lactose and has a high amount of protein and calcium. The brand is distributed by The Coca-Cola Company.Tony’s Express market, another supermarket with locations in and around the Chicago metro area, said it will no longer carry Fairlife products “in light of the devastating news.”
“The exposé of animal abuse in the Fair Oaks Farm network is chilling," a Family Express spokesperson said in a statement."A factor in our decision was the public response by Fair Oaks, asserting the notion that this was an isolated incident. This is hardly the response you would expect from an organization that gets it. The minimizing of the graphic animal cruelty offers little assurance of change in a culture that is likely in need of fundamental retooling.
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