Feeling welcomed into a community and having good mental health are among the primary considerations of consumers in choosing a gym, according to Luke Guanlao, Group CEO of Inspire Brands Asia and owner of Anytime Fitness and SUMHIIT Fitness in Asia.
Growing consumer emphasis on community engagement and mental health in their fitness journey is becoming a trend that is reshaping the industry. Feeling welcomed into a community and having good mental health are among the primary considerations of consumers in choosing a gym, according to Luke Guanlao , Group CEO of Inspire Brands Asia and owner of Anytime Fitness and SUMHIIT Fitness in Asia.
In an interview, Guanlao said that a majority of consumers today are seeking fitness facilities that foster a sense of community as well as promote good mental health as consumers increasingly recognize its significance alongside physical health. “We find when that exists in an offering, there is an increased retention of such remember to stay with that brand,” he explained, “We've all recognized, especially at around 250,000 members across Southeast Asia, that your mental health is equally important as your physical healt
Consumer Community Engagement Mental Health Fitness Journey Gym Luke Guanlao Inspire Brands Asia Anytime Fitness SUMHIIT Fitness
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