In its second weekend, Guardians Of The Galaxy Vol 3 added US$60.5 million from North American theatres. It has now grossed over $528.8 million worldwide.
Several new movies infiltrated US theatres this weekend, from a lighthearted trip to Italy with Jane Fonda, Candice Bergen, Diane Keaton and Mary Steenburgen to a Ben Affleck-fronted detective thriller. The two top spots were once again claimed by Marvel and Mario, however.
With Chris Pratt in the leading positions of chart-topping movies, as Star Lord in Guardians and the voice of Mario, debates have ensued about how much of the draw is star power versus brand power. Book Club: The Next Chapter fared the best on the charts with US$6.5 million from 3,508 locations. The sequel, released by Focus Features on Mother’s Day weekend, reunites the cast with director Bill Holderman and his co-writer Erin Simms. Audiences were heavily female , Caucasian and over 45 and the hope is that there will be a Mother’s Day boost and decent holdover for the US$20 million production. Older audiences typically don’t rush out on opening weekend. The first film opened to US$13.
BlackBerry, Matt Johnson’s well-reviewed portrait about the rise and fall of the beloved smartphone starring Glenn Howerton and Jay Baruchel, got off to a bumpy start with US$473,000 from 450 theaters.
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