Gucci (gucci) enters its next century of art and fashion with an NFT collection that includes a GG-monogrammed bionic body:
What if the house that Gucci built was turned into an NFT?
Together with the platform SuperRare, Gucci is presenting a series of collectibles that take a kaleidoscopic view of the iconic brand’s heritage.From multi-dimensional Flora prints to GG-monogrammed bionic body parts, visitors to Gucci’s online metaverse are now able to purchase several digital items, all of which are priced in the Ethereum cryptocurrency., which was launched in 2021 by Gucci’s creative director, Alessandro Michele, to mark the house’s centennial.
Michele invited artists like Alanna Vanacore, D.ARTA, Drew Young, Diberkato, Sasha Katz, Slam J, Tim Maxwell, Tyler Spangler, and others to examine and reinterpret the brand’s legacy, albeit with an eye towards the future.The project is being presented and auctioned directly on Vault’s website, in three sets of auctions taking place this summer .
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