It’s good. It’s clean. And it’s definitely goop.
and her team have cooking in that probably paleo, minimalist kitchen of theirs, so when news broke today that the brand is launching a new, accessible beauty line I almost spit out my mushroom coffee.
Dubbed good.clean.goop, the new line features a wide range of products that reflect some of goop Beauty’s existing favorites. Priced from $19.99 to $39.99, the initial offerings promise to share the same philosophy as their big sister goop Beauty’s products: clean , high-performing, and luxurious. “We’ve learned a lot along the way as we’ve built goop Beauty, and now we’re thrilled to be able to launch a new brand—good.clean.goop—that meets our strict clean standards at an accessible price point. good.clean.goop takes an innovative approach to classic skin care, leaning into clean hero ingredients that really work,” shared Paltrow in a press release.
Every product in the line utilizes the brand’s new “Good 3” formulation strategy. In other words, you'll find cleanical ingredients, botanical ingredients, and superfood ingredients. In a recentCelebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!Prince Harry Reportedly Wants to Purchase Property in the U.K.
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