Getting strong in more ways than one. Gym owners look towards NFTs as part of an effort to build loyalty and deepen customer relationships.
that Americans spend $397 million a year on unused gym memberships. An incentive program that uses crypto payments could very well solve this problem.
Errico said that she recently joined the board of advisers for Rafi Lounge, a wellness and fitness space based in Malibu, California, that is currently offering NFT memberships. Rafi Anteby, founder of Rafi Lounge, told Cointelegraph that while the firm has been open for over two years, he recently became aware of the need for a more efficient membership model.
Echoing Zulic, Anteby explained that using NFTs as memberships provide users with full ownership. “This gives members the opportunity to reap more benefits, along with the ability to sell their membership on a secondary market if they choose to do so,” he said. Yet, Zulic remains optimistic, noting that Global Fit Club’s standard NFT membership is priced low and allows members lifetime access to partnering gyms in the United States.
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