Hanesbrands is considering a sale of its Champion sportswear brand and WHP Global and Authentic Brands Group are both interested in buying it.
Hanesbrands is considering a sale of its Champion line, and brand management firms WHP Global and Authentic Brands Group are both interested in buying it.
Hanesbrands has seen wide interest in acquiring Champion from a mix of buyers, including WHP and Authentic Brands, according to people familiar with the matter. Interested potential buyers include strategics and sponsors, the people said.A deal isn't close to completion, and if Hanesbrands moves forward with a sale, it's not expected to select a buyer until 2024, the people said.
Neil Saunders, a retail analyst and managing director with GlobalData, said WHP and Authentic Brands' interest in Champion "makes perfect sense." Champion may be one of the best known sports brands on the market, but demand for its hoodies, workout clothes and branded apparel have declined globally, particularly in the U.S.
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