Jonathan Anderson has sent a fleet of small trucks onto the streets of Milan with posters of Hari Nef dressed in pieces from the new women's collection.
Anderson said he’s known Nef for years, and that she was one of his early clients. “She’s been buying the collection since it first started,” said the designer, who described Nef as “a naturally, incredibly entertaining person who is coming into her own right now.”, the designer said that for the JW Anderson label, going forward, he wants to stage two large shows and two “experimental” ones each year.
Anderson added that he feels he can be more playful with JW Anderson and that show formats like the roving trucks and the Teller images will generate future opportunities. “We can expand this moment at Halloween,” he said, adding, “It’s a fun moment, a time to see things differently.” He loves the idea of the trucks. “We can’t afford a billboard, but we can afford trucks — it’s one of the oldest types of advertising,” said Anderson, pointing out that instead of looking at ads for pizza, the Milanese can feast their eyes on fashion instead.
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