India is the largest motorcycle market in the world. With nearly 170 million 2-wheeled vehicles on the country's roads, it's a surprise that Harley-Davidson is struggling there.
The legendary American motorcycle maker is battling a shrinking customer base in the United States and looking abroad for new opportunity where some of the world's biggest markets lie in Asia, specifically India, China, Vietnam, and Indonesia.
The motorcycle company has a British heritage long and illustrious history. Like Harley, Royal Enfield has been producing bikes for more than a century. It's now the largest maker of heavyweight motorcycles in India and in the world, far outpacing Harley-Davidson. "Harley-Davidson needs to launch products affordable for India and other emerging markets, like many of their peers are doing," Gandhi said. "They can bring down the cost by lowering content and making India a manufacturing hub for the global market."
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