Harley-Davidson should build pickup trucks, not electric motorcycles (via BarronsOnline)
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Harley-Davidson wants to build electric bikes — but a widely followed Wall Street analyst says there's a better way for the struggling motorcycle brand to re-invent itselfHarley-Davidson should build a pickup truck, according to Morgan Stanley analyst Adam Jonas.
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Harley-Davidson’s newest electric concept is aimed at city-dwellers — and could help the struggling brand to re-invent itself'The future is here — and it's electric,' the 116-year-old motorcycle company says.
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Harley-Davidson wants to build electric bikes — but a widely followed Wall Street analyst says there's a better way for the struggling motorcycle brand to re-invent itselfHarley-Davidson should build a pickup truck, according to Morgan Stanley analyst Adam Jonas.
Read more »